These Platform Terms (“Terms”) govern access to and use of the Dash Marketing LLC (“Dash”, “we”, “our”, or “us”) platform services available through https://portal.dashmarketing.io and related applications, APIs, dashboards, integrations, reporting systems, messaging systems, customer engagement tools, and related services (collectively, the “Platform Services”).

By accessing or using the Platform Services, you agree to these Terms. If you access the Platform Services on behalf of an organization, you represent that you have authority to bind that organization.

The “Platform Services” include:

• DashCore;
• DashPages;
• DashReports;
• DashAgency;
• APIs;
• reporting tools;
• messaging systems;
• customer engagement tools;
• dashboards;
• landing pages;
• microsites;
• operational intelligence systems;
• analytics systems;
• integrations;
• and related software and services.

Dash reserves the right to modify, enhance, suspend, or discontinue portions of the Platform Services at any time.

Access to certain Platform Services requires an authorized account.

Users agree to:

• provide accurate information;
• maintain credential confidentiality;
• restrict unauthorized access;
• promptly notify Dash of suspected unauthorized use;
• and ensure users accessing the Platform Services are authorized.

Users are responsible for all activities occurring under their accounts.

Users may not:

• reverse engineer, decompile, or attempt to extract source code;
• scrape or harvest platform data;
• access systems using unauthorized automated methods;
• interfere with platform infrastructure or security;
• upload malicious code or harmful content;
• bypass authentication or access controls;
• share credentials;
• misuse APIs or integrations;
• send unlawful, deceptive, misleading, or unauthorized communications;
• violate applicable privacy, anti-spam, or communication laws;
• impersonate individuals or organizations;
• or use the Platform Services for unlawful or abusive purposes.

Dash reserves the right to investigate suspected violations and suspend access where necessary.

Client data remains the property of the applicable client or organization.

Dash does not:

• sell customer data;
• enrich datasets using unrelated third-party consumer databases;
• or market across unrelated operators.

All customer engagement activities performed through the Platform Services occur on behalf of the applicable client and under the client’s brand.

Dash may use aggregated, anonymized, and de-identified platform usage information for:

• analytics;
• benchmarking;
• operational reporting;
• service optimization;
• product development;
• and platform improvement,

provided such information does not identify any client or individual.

Use of the Platform Services is subject to the Dash Privacy Policy.

In many cases, Dash processes information on behalf of parking operators, municipalities, property owners, enterprise clients, airports, universities, and other organizations acting as the data controller or business responsible for the customer relationship.

Clients are responsible for:

• obtaining required consents;
• maintaining lawful processing rights;
• and complying with applicable privacy, communication, and marketing laws.

The Platform Services may enable:

• email communications;
• SMS communications;
• automated lifecycle messaging;
• notifications;
• customer engagement campaigns;
• and QR-driven interactions.

Clients and users are solely responsible for:

• communication content;
• recipient consent;
• honoring opt-outs;
• campaign compliance;
• and compliance with CAN-SPAM, TCPA, CASL, GDPR, CCPA, and other applicable laws.

Dash does not guarantee:

• message delivery;
• inbox placement;
• carrier acceptance;
• or uninterrupted messaging availability.

Third-party messaging carrier fees and communication surcharges may apply.

The Platform Services may integrate with:

• parking systems;
• PARCS systems;
• payment providers;
• analytics systems;
• messaging providers;
• APIs;
• operational systems; and
• third-party vendors.

Dash does not control and is not responsible for:

• third-party availability;
• uptime;
• operational reliability;
• data accuracy;
• compatibility;
• security; or
• service interruptions;

Certain integrations may require:

• vendor approval;
• API access;
• onboarding;
• additional fees; or
• implementation services.

Users are responsible for maintaining the security of:

• credentials;
• devices;
• networks;
• and internal systems used to access the Platform Services.
  
  Dash may:
• monitor platform usage;
• audit platform activity;
• investigate suspected misuse;
• and suspend or restrict access where necessary to protect the Platform Services or other users

Dash provides:

• analytics;
• dashboards;
• customer intelligence;
• forecasting tools;
• operational insights;
• engagement reporting;
• campaign reporting.

Dash does not warrant that:

• reporting;
• analytics;
• operational insights;
• behavioral intelligence;
• forecasting;
• or recommendations
  
  will be:
• uninterrupted;
• error-free;
• complete;
• or guaranteed to achieve operational or financial outcomes.

Access to certain Platform Services requires payment pursuant to:

• subscription agreements;
• pricing schedules;
• proposals;
• order forms;
• or service agreements.

Usage-based fees, messaging costs, implementation fees, integrations, scalable platform services, and overage charges may apply.

Failure to pay undisputed fees may result in suspension or termination of access.

The Platform Services, including all:

• software;
• technology;
• designs;
• dashboards;
• interfaces;
• reports;
• documentation;
• content;
• and branding

are owned by Dash or its licensors and protected by intellectual property laws.

Except as expressly permitted, users may not:

• reproduce;
• distribute;
• sublicense;
• modify;
• or commercially exploit

the Platform Services.

Dash may offer beta, preview, experimental, or early-access features.

Such features are provided “as is” without warranties and may be modified or discontinued at any time.

Users agree to protect confidential information accessed through the Platform Services and use such information solely for authorized business purposes.

THE PLATFORM SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.”

TO THE MAXIMUM EXTENT PERMITTED BY LAW, DASH DISCLAIMS ALL WARRANTIES, INCLUDING:

• MERCHANTABILITY;
• FITNESS FOR A PARTICULAR PURPOSE;
• NON-INFRINGEMENT;
• ACCURACY;
• RELIABILITY;
• AND UNINTERRUPTED AVAILABILITY.

Dash does not guarantee:

• uptime;
• uninterrupted service;
• operational outcomes;
• revenue performance;
• data accuracy;
• integration compatibility;
• or platform availability.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, DASH SHALL NOT BE LIABLE FOR:

• INDIRECT;
• INCIDENTAL;
• SPECIAL;
• CONSEQUENTIAL;
• EXEMPLARY;
• OR PUNITIVE DAMAGES,

INCLUDING:

• LOST PROFITS;
• LOST REVENUE;
• LOST DATA;
• BUSINESS INTERRUPTION;
• OR REPUTATIONAL HARM.

DASH’S TOTAL AGGREGATE LIABILITY SHALL NOT EXCEED THE TOTAL FEES PAID TO DASH DURING THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

Users agree to indemnify and hold harmless Dash and its affiliates, officers, employees, and agents from claims, damages, liabilities, costs, and expenses arising from:

• use of the Platform Services;
• communications or marketing activities;
• violation of applicable laws;
• misuse of customer data;
• or breach of these Terms.

Dash may suspend or terminate access to the Platform Services:

• for violations of these Terms;
• non-payment;
• unlawful activity;
• excessive or abusive usage;
• security risks;
• or operational protection purposes.

Upon termination:

• access rights cease;
• licenses terminate;
• and Dash may disable access to the Platform Services.

These Terms are governed by the laws of the State of Wisconsin, without regard to conflict of law principles.

Any disputes shall be resolved exclusively in the state or federal courts located in Milwaukee County, Wisconsin.

Dash may update these Terms periodically.

Continued use of the Platform Services following updated Terms constitutes acceptance of the revised Terms.

Dash Marketing LLC

www.dashmarketing.io
privacy@dashmarketing.io

Dash Marketing
788 N Jefferson St. STE 710

Milwaukee WI, 53202 USA