Privacy Policy

Dash Marketing LLC (“Dash“ or “we“ or “us“) respects your privacy and is committed to protecting it through our compliance with this policy. This Privacy Policy (our “Privacy Policy“) describes the types of information we may collect from you or that you may provide when you visit the www.dashmarketing.io website (“Website“), utilize our mobile Application (“App“) or visit a participating parking facility (collectively, our “Services“) and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This Privacy Policy applies to information we collect:

• on our Website;
• in email, text, and other electronic messages between you and our Website;
• through the App, which provide dedicated non-browser-based interaction between you and our Website; and
• offline or through any other means, by Dash Marketing LLC or any third party (including our affiliates and subsidiaries) collected when you utilize our Services or visit a parking facility with which we partner to provide our Services.

It does not apply to information collected by:

• us or any of our affiliates or subsidiaries related to your or any other individual’s employment or potential employment with us.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website, App or Services. By accessing or using this Website, you agree to this Privacy Policy. This Privacy Policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates.

Children Under the Age of 16

Our Services are not intended for children under 16 years of age. No one under age 16 may provide any personal information to, on or through the Services. We do not knowingly collect Personal Information from children under 16. If you are under 16, do not use or provide any information on our Services or on or through any of its features, register on the Website or App, including your name, address, telephone number, email address, or any screen name or username you may use. If we learn we have collected or received Personal Information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information directly from a child under 16, please contact us at using the Contact Information at the end of this Policy.

Information We Collect About You and How We Collect It

Throughout this Policy, the term “Personal Information“ means any information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or device. However, Personal Information does not include any deidentified or aggregated information.

Generally

We collect Personal Information from various sources, including:

• directly from you when you provide it to us both online and offline;
• automatically as you navigate through the Website or App;
• information that we create about you as you use our Services;
• from government databases including the department of motor vehicles;
• from our affiliates; and
• from third parties, for example, our business partners including payment processors, owners, operators, or tenants of properties and facilities at which you utilize our Services.

Information You Provide to Us

We collect the following types of Personal Information directly from you when you access or use our Website or App: real name, alias, postal address, unique personal identifier, IP address, email address, telephone number, driver’s license number, license plate number, VIN number, credit or debit card number or financial information, and records of personal property. In addition, we also collect other types of information that you may provide when you fill out a form or through your correspondence with us.

The Personal Information we collect on or through our Services includes:

• Information that you provide by filling in forms on our Services.
• Information you provide to our affiliates and business partners.
• Records and copies of your correspondence (including email addresses), if you contact us.
• Your responses to surveys that we might ask you to complete for research purposes.
• Details of transactions you carry out through our Services and of the fulfillment of your orders. You may be required to provide financial information before utilizing our Services.

Information We Collect Through Automatic Data Collection Technologies

We may collect data such as:

• Details of your visits, including location, device info, error reports, clickstream data, etc.
• Information related to your use of a parking facility (license plate, payment, etc.)
• Physical location and movements
• IP address, operating system, and browser type

Technologies include:

• Cookies (browser/session)
• Google Analytics
• Hotjar
• Web Beacons
• Session Cookies

Automated License Plate Recognition Usage and Policy

Dash uses ALPR technology to provide Services and monitor facilities. Data is encrypted, access-controlled, and retained for 180 days unless legally required longer. ALPR info may be disclosed as permitted by law.

Information We Create About You

We may generate data such as:

• Unique identifiers
• Records of personal property
• Services purchased/considered
• Preferences and behavioral profiles

Information We Collect from Third Parties

Includes data from:

• Service providers
• Business partners
• Affiliates or subsidiaries
• Vehicle ownership records

How We Use Your Information

We use Personal Information to:

• Provide and personalize services
• Maintain and secure accounts
• Process transactions
• Prevent fraud
• Deliver marketing communications (with consent)
• Respond to inquiries and improve support
• Conduct internal testing and development
• Enforce contracts and legal rights

Disclosure of Your Information

We do not sell or share your Personal Information outside of the uses outlined here. We may disclose to:

• Affiliates and subsidiaries
• Service providers (e.g., Elavon for payments)
• Successors in a merger or sale
• Legal authorities, when required
• Prevent fraud or harm

Choices About How We Use and Disclose Your Information

We do not control data collection by third parties for interest-based advertising. Users may opt-out via:

• optout@dashmarketing.io

Accessing, Correcting, and Deleting Your Personal Information

Email: privacy@dashmarketing.io

We may not honor deletion/correction if it conflicts with legal requirements or service delivery.

Do Not Track Signals

Currently, we do not honor browser “Do Not Track” requests.

Data Security

We secure data using encryption and access controls, but transmission over the internet is not 100% secure. You are responsible for password confidentiality.

Consent to Processing in the U.S.

Your Personal Information may be processed and stored in the United States. By using our Services, you consent to this processing and understand U.S. laws may govern access.

Changes to Our Privacy Policy

We may change this policy at any time. Updates will be posted at www.dashmarketing.io. Continued use after updates constitutes acceptance.

Contact Information

Dash Marketing LLC
788 N Jefferson St
Milwaukee, Wisconsin, 53202
+1 (414) 436-6286
privacy@dashmarketing.io